As President of Sifi Lending, a prominent leader in the financial services sector with a focus on providing innovative lending solutions, Jeff brings a wealth of expertise and leadership to the forefront of mortgage finance. With a distinguished career spanning 30 years, he has been instrumental in driving strategic initiatives that optimize secondary marketing operations and elevate product development strategies. His comprehensive understanding of market dynamics and regulatory frameworks enables him to spearhead initiatives that maximize profitability and minimize risk in the retail and wholesale mortgage lending sector.  Jeff has owned, operated, and participated in the sale of a successful Mortgage Bank exceeding $2B in annual loan production.  His leadership has been instrumental in expanding market presence, forging key partnerships, and introducing innovative mortgage products tailored to meet diverse client needs. Prior roles include overseeing Operations, Secondary Marketing, Loan officer, Board of Directors membership, and wholesale Account Executive.   His expertise in creative mortgage financing has been pivotal in navigating Sifi Lending through dynamic market conditions while maintaining a focus on sustainable growth and profitability. Jeff attained a BA in Business Economics from the University of CA Santa Barbara, is married with two grown children, and enjoys music, golf, and travelling.